5 Keys To A Meaningful Mission Statement

5 Keys To A Meaningful Mission Statement Stephen Covey writes, “A personal mission statement is based on habit 2 of 7 Habits of Highly Effective People called Begin with the End in Mind. In ones life, the most effective way to begin with the end in mind is to develop a mission statement that focuses what you want to be in terms of character and what you want to do in reference to contribution … [Read more...]

What is Your Reputation?

I want to be known as the guy who is actually effective at helping people to grow their small businesses. I was participating in a small business leadership summit last week and the speaker asked us, “What is your reputation?” All of us were thinking about reputation management; that is, managing and protecting our reputations on Facebook, Twitter, and in the Blogosphere.  But the question … [Read more...]

Business Blogging Mistakes, a 13-Part Series, Mistake #1-Not Integrating Your Blog with Your Main Website

This is the first post in a 13-part series on business blogging mistakes and their fixes. Whether you’ve only just decided to launch a blog for your business or you’ve been blogging for a while, Hubspot’s eBook will help prevent you from falling victim to some of the most common business blogging mistakes and teach you how to fix the blogging mistakes you might already be guilty of making. … [Read more...]

Thinking About Starting a Business in 2012? Read This First.

2012 Should Be A Great Year To Start A Business Though many small businesses struggle during times of recession, others prosper because of tough times. That’s because certain industries actually fare better when consumer and business confidence are low. Other trends have been born out of this recession as well: Laid-off workers are creating businesses in droves, and government incentives are piling … [Read more...]

How to Protect Your Online Reputation

You are only as good as your reputation. I have a friend who owns two local coffee shops in a small college town. Recently, he found himself  in an unscrupulous  online smear campaign launched against his company by a new competitor.   As fate would have it,  a couple of  his customers told him about the negative information sprouting up on Twitter and a so-called food blog. After a little … [Read more...]

The New Face of Network Marketing

Network marketing was once considered the underworld of the direct marketing community.  But, look at us now! With the introduction of the Internet and sprawling social media venues, things have changed. No more door-to-door and word-of-mouth selling like Avon and Amway had to do a decade ago. Now thanks to Facebook, Twitter and other online social sites, network marketing is undergoing a renaissance … [Read more...]

Secrets For Great Virtual Meetings

Virtual Meetings Can Be Great or Simply Opportunities to Practice Your Multitasking Skills I recently worked at a large software development company (84,000 employees) and a large aerospace company (150,000 employees).  Both companies are world leaders in their respective industries.    At each one of these companies, I spent about twenty hours a week conducting or attending virtual meetings.  … [Read more...]

60 Smart Tips To Increase Your Online Influence

60 Proven Ways To Increase Your Online Influence The HubSpot Blog is a forward-thinking blog that I follow every day to stay on top of trends in the online marketing world.  A recent post describes the work of The Influencer Project, a project that brought together top online experts to talk about, in one minute snippets, proven ways to increase influence online. While some of the advice was … [Read more...]

A Little Short On Cash Building Your Business?

Building your home business can truly be a costly one.  Each time you turn around you seem to spend every dollar you have on advertising and not getting ahead in your business. It basically will nickel and dime you to death. You really can't get ahead in your business if you have to spend a ton on advertising, especially when you are first starting out. Wouldn't it be nice if someone could … [Read more...]

10 Tips for Creating High Conversion Website Front Pages

The goal for most websites is to “convert” visitors; that is, you ask your visitors to do something and they do it.  This is referred to as a conversion.  A conversion happens when your visitors buy your products, order your services, make donations to your cause, pledge to vote for you, join your organization, and so on because you asked them to do so. According to Tripwire Magazine, “If … [Read more...]